New AdSense performance reports deliver quick and easy insights

Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we�ve introduced a new design for AdSense reporting with a new dashboard.

Fig 1. New Performance reports tab

With the redesigned Performance tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Some of the highlights of the new performance reports include:

• Easier analysis: Get deeper insights by adding, changing or removing dimensions with the simple, redesigned dimension selector.

• Simple metrics: Better understand your earnings with the redesigned metric families. We've designed metric families to group related reporting metrics and separate the different ways you make money from ads. For instance, the Clicks metric family includes metrics that relate to the CPC bid type.

• Flexible reporting: Configure your filters the way you want. You can now apply multiple filters to your reports with the redesigned multiple filtering. For instance, you can now filter your Ad sizes report by both the country and platform dimension.

Fig 2. New reporting dashboard

To give you a centralized view of your account�s performance, we�ve also built a new reporting dashboard. With the new reporting dashboard, you can:

• Access your top performance metrics: Switch easily between three key performance metrics: Estimated earnings, pageviews, and page RPM.

• Understand what�s driving your key metrics: Analyze your top performance metrics by five different dimensions: Time, top platforms, top countries, top channels, and top sites.

• Perform detailed analysis: View more detail for any report in the dashboard by clicking on �View report.� 

To see your new AdSense reporting design and reporting dashboard, opt in below. Alternatively, you can opt in from within the Performance reports tab in your AdSense account. 

Start using new AdSense reporting today and let us know your thoughts in the comments below.

Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team

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AdSense now speaks Malay

We�re happy to announce that starting today AdSense supports content in Malay (Bahasa Melayu), the national language of Malaysia, and one of the fastest growing languages on the Web.

By adding Malay to the family of AdSense supported languages, we hope to support publishers in creating even more great quality web content in Malay, and connect advertisers to a rapidly growing online audience.

If you already have a website in Malay, follow the steps below to start earning money with relevant ads on your website. If you were already thinking of creating a website in Malay, now you have one more reason!

1. Make sure your website is compliant with the AdSense program policies.
2. Sign up for an AdSense account by enrolling your Malay website.
3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.

Selamat datang ke AdSense!
Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team
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Introducing the new AdSense Revenue profile

Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.

To make sure you're getting the most out of the ads on your site, follow these best practices:

• Place AdSense ad code directly on all eligible pages
• Opt in to show interest-based ads on your site
• Enable third-party ads
• Adjust your ads to show both text and image ads
• Make your site multi-screen friendly and boost your revenue using responsive ads

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.

Posted by Nick Radicevic - AdSense Product Manager
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Creating new ad units just got easier

Creating new ad units for your site can take time, especially when deciding on their look and style. Save time on this process with the new, simplified My ads tab in your AdSense account. From today, it�s quicker and easier to create new ad units, giving you more time to concentrate on optimizing your ad space.

In addition to simplifying the ad unit creation process, we�ve also refreshed the user interface for this page, making it more intuitive and easier to navigate. When choosing from the various options for your new ad units, we�ll help you in your final decision by highlighting the potential impact of your choices. Once you�ve decided on the best ad style, you can quickly implement this across your entire site rather than having to apply changes on an ad unit level.

Finally, to help enhance the look of ads on your site, we�ve made some changes to the default color palette for our text ads. The URL link will now display in a light gray replacing the green color previously associated with it.

It's important to note that these new features will not cause any changes to the way your existing ads appear on your site. For more information on the ad unit creation process, visit our Help Center. We hope the new My ads page will help make the ad unit creation process a quicker and more impactful experience for you. Share your feedback and suggestions over on our Google+ page.

Posted by Emma Burrows - AdSense Software Engineer
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New ad sizes for Google AdSense

We've heard from both publishers and advertisers that new, larger ad formats provide a great canvas for rich creatives and perform well on many sites. Today, we�re pleased to share two new ad sizes - 970 x 250 Billboard and the 300 x 1050 Portrait - that will help you reach more advertisers while also enhancing user experience and engagement on your site.

As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.

As both of these new sizes are large ad units, you can place a maximum of one per page. As always, remember to keep a balance between your content and ads and ensure your ad placements comply with our AdSense program policies.

We�re always looking for your feedback and suggestions to help us provide you with the ad sizes you need to stay flexible to your advertiser and user needs. Stay tuned for more updates coming soon and share your feedback in the comment section below.

Posted by Alexey Petrov, AdSense Product Specialist
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Do more with simplified A/B experiments

A/B testing is one of the most effective ways of ensuring your ad units are performing to their full potential. Last year we launched AdSense experiments to make A/B testing easy for your ad units. From today, you�ll be able to optimize your entire account with AdSense experiments, now available for account-level settings.

AdSense experiments let you quickly launch and analyze A/B experiments without you having to make any changes to your ad or page code. Using this feature allows you to configure your ad settings to give you the best possible performance. With account-level A/B testing, you can now also compare the performance of your account-level settings such as general or sensitive category blocking or ad-serving blocks.

If you haven�t already tried AdSense experiments to run A/B tests on your site, give it a try to make sure you�re getting the most out of your account and your ad units. You�ll find more information over on our Help Center. We�re looking forward to hearing your feedback - tell us what you think over on our AdSense+ page.

Posted by Nick Radicevic - AdSense Product Manager
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Unlock new opportunities with magazine ads

Today we�re happy to launch a new display-only format that we call magazine ads. To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own style preferences. To that end, we�ve created a new format allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display.

If a text advertiser is the winning bidder for your ad unit, their ad will appear in the magazine ad format. This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads. Take a look at the examples below to see how magazine ads will look in your display ad units.

If you currently have display-only enabled ads on your site, magazine ads will automatically be set up for these ad units. If you�d prefer not to show magazine ads, you can disable them through the Enhanced display option in the My ads tab in your account.

For now, when magazine ads are enabled for your display ad units, the Ad Review Center will still show you the original text ad provided by the advertiser and not the the newly-styled magazine ad. Check out our Help Center for more information. We�d love to hear if you�re using magazine ads already -- share your experience and feedback over on the AdSense +page.

Posted by Yuheng Kuang - AdSense Software Engineer
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A new look for text ads on the Google Display Network

Users are consuming more and more web content across screens. Given this shift, we�re updating the design of our text ads to strengthen their performance and make them more consistent and easy to read across devices.

Our new text ads have been designed with better readability in mind, regardless of what device they�re being viewed from. We�ve introduced a new default color palette of blue and grey, making the ads easier to read for the user. We�ve also updated our default font to Roboto, designed for easier readability on mobile devices as well as desktop. With this change, we�ve aligned our text ad font with the web font we use on our Android OS.

160x600 (shown with multiple ads)

We've also made improvements to the ad call-to-action button by making the tap target size and position more user-friendly across devices.

468x60

300x250

Look out for our new text ads and tell us what you think of this redesign over on our AdSense+ page.

Posted by Clyde Li - AdSense Software Engineer
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