Responsive web design gives FamousBirthdays.com a mobile advantage

Wondering which web design approach is best for mobile? Evan Britton of FamousBirthdays.com had the same question back in 2012. He looked to Google to help develop a mobile strategy for his website, deciding on responsive web design (RWD) as the best solution for his needs.

Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.

Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that �the potential in the mobile space to grow ad revenue is huge�, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, �without RWD, we would not have been able to grow as quickly.�

Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.

Elise Thygesen, AdSense Multi-screen Specialist
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Score goals with Google during the World Cup (Part 1 of 5)

We�re fast approaching the biggest sporting event of the year and are excited to see which team will triumph. As World Cup fever takes hold, online activities are set to increase and you could potentially reach more users and advertisers as a result. We�ve created a five-part blog series that will run every day this week. The series will focus on how to make the most of this exciting seasonal event. We�ll look closely at how World Cup events can help benefit sports, news and travel sites.However the tips we�ll cover are universal and apply to most sites and sporting events.

To get us into the World Cup spirit, let�s drop by Italy to meet the team behind NapoliSoccer.net and get inspired. Created in 2004 as an online community, NapoliSoccer.net has grown as an online community. The site has even opened a cultural association and started a newspaper over the past few years. �It�s a completely non-profit project� says Sergio Massimo, one of the managers of the website.

�Now NapoliSoccer.net has about 25,000 page views a day and 12 people dedicated to writing content, creating press reports and managing relations with local radio and TV,� Sergio continues.

From 2005, NapoliSoccer began using Google solutions. "The role that AdSense plays is very important� says Sergio �since it allows us to cover more than a half of our costs. Moreover, 70% of our total revenue comes from AdSense."

"We started to use AdSense to secure revenue to cover the costs of our non-profit activities. AdSense was a natural choice that gave us a guarantee to keep our project alive."

Sergio explained that the ads are relevant and that when he doesn�t want to show certain types of ads, he uses the features available in the Ad review center.

"We are using a range of other Google products� Sergio tells us �including Gmail, which is used by all of our copywriters. Fans can also follow us on our YouTube channel and on Google+. And Google Drive is very useful for sharing documents."

Sergio concludes by telling us that his on-going plans for the site include more integration with social media and launching a mobile app.

Stay tuned for part two tomorrow where we�ll take a closer look at content creation and promotion.

Posted by Marta Lysiak - Inside AdSense Team
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